Purpose

“Purpose” is intentionally the last of our six competencies for growth. It connects and adds depth to all the others - authenticity, empathy, courage, curiosity and resilience.

Every business plan has a purpose. But at its best, purpose does more than define an idea, it helps start-ups prioritise, scale and galvanise. It builds momentum and becomes the pathfinder when things become more complex.

The Simon Sinek Start with Why concept is built on the idea that customers do not buy what you do; they buy why you do it. Many brand and marketing teams have adopted this thinking, but in leadership, it runs far deeper. A strong purpose helps leaders make faster decisions, energise their teams and stand apart from competitors in a way that product alone cannot.

Leaders create purpose for a business. That purpose shapes the strategy, anchors the culture and becomes the reason people want to follow.

Leaders with a strong purpose exhibit:

Leaders with purpose go beyond results - they build belief, direction and legacy.

How can businesses evaluate the strength of a candidate’s purpose in their recruitment process?

‍

For more information on anything discussed in this article, please contact:

Nik Pratap

07936 364 477

nik@pratappartnership.com‍

‍

To read the full series of articles, please follow the links below:

The Six Competencies that Power Growth Boards

Six Competencies that Power Growth Boards – Resilience

Six Competencies that Power Growth Boards – Curiosity

Six Competencies that Power Growth Boards – Empathy

Six Competencies that Power Growth Boards – Authenticity

Six Competencies that Power Growth Boards - Courage

Six Competencies that Power Growth Boards - Purpose‍